Hill Connect is a senior thesis project focus on redesign the public transportation system in Rock Hill to better serve the needs of its community. Through in depth, research, historical mapping, and user feedback, this project proposes a modern, accessible, and interconnected transit network. Deliverables includes a 3D transit model, redesigned branding, user - center app interface, website, marketing strategy, and promotional video - all crafted to improve usability, encourage ridership, and foster a more sustainable city. The visual identity reflects the community’s character while promoting movement, clarity, and connection.